Less than 75 days until Christmas! While we’re not rushing Fall at all, we know that the holiday season is approaching, and we can’t wait to deck the halls! Stay tuned for plans of window displays, holiday parties, and much more!



It’s officially Fall! Our front windows now showcase a range of sophisticated and comfortable furniture, accented with the reds, oranges, and yellows of fall leaves! We are embracing this change of season & loving the fresh placement of products in the store. If you’re looking for memorable seasonal décor, look no further; we have all the essentials to set the … Read More



In this month’s edition of the QC Exclusive if you turn to page 98, you’ll see some familiar faces (both human and canine) smiling up at you. Theory has the honor of being featured in this local magazine, giving insight to where Lead Designers, Toni and Emily, get their inspiration and why they like to call Charlotte ‘home’! Make sure … Read More



Early on the morning of September 24th three chock-full 26-foot trucks containing excess model home inventory pulled into our back parking lot—it was time for the Tent Sale. We had furniture, window treatments, accessories, framed and canvas art, pillows, lamps, and just about anything else you could imagine putting in your home! We ‘wheeled and dealed’ until the late afternoon, … Read More



On September 17th the Ronald McDonald House of Charlotte hosted their second annual Storybook Ball with the theme of Peter Pan. One of our Lead Designers, Emily, designed the ballroom for the event, transforming the space from a regular room into the Lost Boy’s tree house. Emerald greens, draping moss, and twinkle lights filled the room, turning it into an … Read More

Grand Opening Party!

Theory Opening 2016_Z84A8840

We had an amazing night celebrating the Grand Opening of our Home & Gift Boutique with close friends and family! Plus, the night started with a marriage proposal {Congrats Toni & Ivan!!}! Thank you to everyone who attended the party!! For more photos, check out our Facebook Page! Photography: George from Catch Light Studio Food & Drinks: Foxcroft Wine Co.

We’re Open!

Theory Opening 2016_IMG_1516

Our Home & Gift Boutique is officially open! Stop by our new store on East Blvd in the heart of Dilworth! We have a large selection of gifts, home decor pieces, furniture & more! We can’t wait for you to see it! 1405 East Blvd, Charlotte NC 28203 Boutique Hours: Sunday: 1-5pm | Monday: by Appointment | Tuesday through Saturday: … Read More

Retail Space Launch


We’re opening a brand new retail space on East Blvd! Stay tuned for more details.